Ontario Helps Local Businesses Capture Online Opportunities During COVID-19

Published on December 10, 2020

Families in Mississauga-Lakeshore will receive more food choices when buying food and plants online

MISSISSAUGA – Battaglia Food Markets Ltd. and Ying Ying Soy Food Ltd. in Mississauga-Lakeshore are among more than 700 businesses in the Ontario agri-food sector establishing or expanding their online presence with support from the Province, and helping to provide consumers with more access to local food.

With $3.5 million in Canadian Agricultural Partnership (the Partnership) funding, food producers, farmers markets, retailers, garden centres, greenhouses, nurseries, and agricultural associations have developed or expanded e-commerce ventures this year, which are helping to broaden their marketing channels, increase online sales and provide consumers with greater access to a wide variety of food and agriculture products.

Rudy Cuzzetto, MPP for Mississauga-Lakeshore, today applauded the recently announced initiative by the Hon. Ernie Hardeman, Minister of Agriculture, Food and Rural Affairs.

“I'm very proud of these investments in Mississauga-Lakeshore,” said Cuzzetto, “which will help Battaglia Food Markets and Ying Ying Soy Food to transition to new technologies, that will help increase productivity, enhance food safety, and ultimately lead to better access to healthy and nutritious Ontario-produced foods for our local consumers.”

“This support has helped many Ontario agri-food businesses to better and more quickly adapt to the retail challenges of this unprecedented time and to modernize their operations for the future,” said Minister Hardeman. “COVID-19 has changed the way we shop, and our investment in e-business will go a long way to safely connect more retailers with more consumers.”

The Agri-Food Open for E-Business initiative featured two streams of funding. One provided grants of up to $5,000 for eligible applicants to establish an online and marketing presence.

A list of approved and contracted projects for these grants is posted online at: http://www.omafra.gov.on.ca/english/cap/ebusiness-stream1.htm.

The other stream saw eligible organizations, businesses and collaborations apply for cost-share funding to implement high-impact e-business projects. Projects funded under this category include $75,000 for Farmers Markets Ontario to develop an online platform, protocols for logistics of online orders and distribution, as well as marketing and training activities for Ontario’s farmers markets.

A list of approved and contracted projects for this cost-shared funding is posted online at: http://www.omafra.gov.on.ca/english/cap/ebusiness-stream2.htm.

The funding is in addition to other programming launched this year to assist the sector in meeting challenges related to the COVID-19 outbreak, including:

Since June 2018, both the federal and provincial governments have committed support to more than 4,200 projects, through the Canadian Agricultural Partnership, to help eligible Ontario farmers, processors, businesses and sector organizations innovate and grow.

 

Quick Facts

  • The Canadian Agricultural Partnership is a five-year, $3 billion investment which includes $1 billion for federal activities and programs, and $2 billion in cost-shared programs delivered by provinces and territories on a 60-40 basis.
  • Businesses in more than 200 Ontario municipalities were supported by this programming.
  • Applicants in the cost-share stream of the Agri-Food Open for E-Business initiative were eligible for funding up to $75,000.
  • The Digital Main Street program supports small businesses in downtowns and main streets across Ontario, including providing the training and support needed to adopt digital technologies that respond to changing retail and service environments due to COVID-19.
  • The Ontario agri-food sector supports more than 837,000 jobs in Ontario and contributes more than $47.5 billion each year to the province’s economy.

 

Additional Resources

 

Contact

Office of Rudy Cuzzetto, MPP
Mississauga-Lakeshore
(905) 274-8228